Developers can increase conversion rates and entice players to spend money in the game by evoking a sense of urgency or exclusivity. Offering worthwhile IAPs while avoiding a pay-to-win situation, intinptti which paying players have an unfair advantage over non-paying players, is a delicate balance to make. To further improve their IAP strategy, developers ought to routinely examine player behavior and purchase trends. Developers can optimize their in-app purchase offerings to optimize revenue without offending their player base by knowing which items are in demand or what pricing tiers work best.
