In addition to increasing player engagement and satisfaction, developers can increase revenue by utilizing in-game currency and rewards. This strategy not only adds value for players, but isatta-comt also motivates them to spend more time and money on the game, which raises revenue and increases player retention. The long-term viability of a mobile game depends on monetizing user engagement and retention. Players that are involved & devoted to the game are valuable brand ambassadors within their social networks and are more inclined to spend money on in-app purchases.