Mobile apps that offer incentives for users to share the app with their personal network are known as refer & earn apps. A referral program built into these apps pays users for successfully inviting new users to the play. store. downloadplatform. Rewards, which are usually granted when a referral registers and utilizes the app, can take the form of points, money, discounts, or other incentives. Refer and earn apps urge current users to spread the word about the app to others in an attempt to capitalize on word-of-mouth marketing. Compared to conventional advertising methods, this strategy lowers user acquisition costs, which is advantageous for app developers.
