Keyword optimization, or finding relevant keywords that users are likely to use when looking for apps similar to yours, is one of the main components of App Store Optimization (ASO). You can boost your app's exposure in search results & raiseteenpattijoy the possibility that it will be found by potential users by carefully choosing which keywords to include in the title, subtitle, keyword field, & description. Strong visuals, like app icons, screenshots, and videos, are just as important as keyword optimization when it comes to drawing in users and getting them to download the app. Excellent graphics can have a big impact on conversion rates and encourage downloads by clearly communicating the app's features & value proposition.