For the casino, this event was a successful marketing tool that drew in local media as well as prospective new customers who were keen to try their luck at "Fortasian-themed slotsune's Wheel.". Visitors flocked to the area in hopes of following in John's footsteps or just to feel the thrill of being a part of an event like this because of the excitement surrounding his victory. The establishment's higher revenue as a result of the spike in foot traffic benefited both its bottom line & its staff.