Try targeting friends who like to shop online, for instance, if it's an app for shopping. You can raise the probability of conversions by customizing your approach. 2. Customrummy toize Your Outreach: Address each individual with a personalized message rather than a generic one. Talk about how the app has benefited you and why you believe others would benefit from using it. 3. Use Social Proof: To gain the audience's trust and credibility, share your own positive experiences using the app on social media or in testimonials.