Based on user interactions, clicks, or ad impressions, developers may receive payment. On the other side, in-app purchases let users purchase in-app virtual goods, pregame applicationmium content, or extra features. Developers can accommodate a range of user preferences & diversify their revenue streams by utilizing both in-app purchases & ad revenue. To avoid detracting from the user experience, developers must carefully consider the frequency and placement of ads within the app in order to maximize ad revenue.