Which game apps are currently in demand and have the potential to become popular can also be determined by taking user preferences & market trends into account. For instance, the growing demand for interactive and social gaming exrummy cashperiences has led to the rise in popularity of multiplayer and social games, while hyper-casual games have been gaining traction due to their straightforward gameplay and wide appeal. Marketers can improve their chances of successfully promoting a game app by selecting one that fits with user preferences and current trends. Increasing the visibility and discoverability of game apps in different app stores requires the use of App Store Optimization (ASO).