Users can gain important insights about new goods, services, or content that they might find interesting by interacting with in-app advertisements. Also, some video apps provide incengame like mpltives or rewards—like in-game money or premium content—for interacting with advertisements. Users may have a more engaging and fulfilling experience as a result, and app developers may get an additional revenue stream. In-app ads can present content producers with chances for collaborations & sponsorships with companies trying to target a particular demographic.